Thu, October 23, 2025
8:00 AM to
Fri, October 24, 2025
12:30 PM ET

Build. Market. Lead.
A two-day conference for legal professionals ready to grow smarter, scale faster and lead with impact.
Durham Convention Center | October 23-24
Our second annual marketing, business development and innovation conference for legal professionals, Strategy Summit 2025 will be a two-day extravaganza of innovative ideas and quick-hit takeaways for legal professionals across the spectrum of practice and firm roles.
Topics & Speakers
Thursday, October 23
-
8:15 a.m. | Registration & Check In
-
9 a.m. | How to Compete With the 800 lb Gorillas in Your Market
-
Ken Hardison, PILMMA
-
-
9:45 a.m. | AI Tools for Law Firms: What's Hype and What's Helping
-
Gracie Howes, PILMMA
-
-
10:30 a.m. | Morning Break
-
10:45 a.m. | Surviving and Scaling Your Law Firm in a Competitive Market
-
Ben Whitley, Whitley Law Firm
-
-
11:30 a.m. | Cybersecurity and a New Era of Fraud
-
Patrick Brown, Lawyers Mutual of North Carolina
-
-
12:30 p.m. | Lunch Buffet
-
1:15 p.m. | Finding (and Keeping) Great Associates
-
Micki Love, cj
-
-
2 p.m. | Marketing That Moves the Needle | Panel Discussion
-
Cassidy Lewis, Cooper Hurley Injury Lawyers
-
Tanner Jones, ConsultWebs
-
Micki Love, cj
-
Moderated by Gracie Howes, PILMMA
-
-
2:45 p.m. | Afternoon Break
-
3 p.m. | 5 Ways to Improve Client Experience Through Communication and Transparency
-
Manny Griffiths, Hona
-
-
3:45 p.m. | To Live, Not Exist: What Our Experiences Can Teach Us About Managing Stress and Anxiety
-
Coleman Cowan, James Scott Farrin
-
-
4:45 p.m. | Adjourn & Free Time in Downtown Durham
-
6-8 p.m. | Social - Boxcar Arcade
-
Sponsored by PILMMA
-
Friday, October 24
-
8:15 a.m. | Registration & Check In
-
9 a.m. | Digital Marketing Deep Dive: What's Working Now
-
Tanner Jones, ConsultWebs
-
-
9:45 a.m. | Tune Up Your Financial Engine - Profitability, KPIs and Pricing
-
Chad Fox, Lawyerist/Affinity Consulting Group
-
-
10:30 a.m. | Morning Break
-
10:45 a.m. | Retention Starts on Day One: Onboarding That Works
-
Micki Love, cj
-
-
11:30 a.m. | Shift Into the Driver's Seat - From Lawyer to Law Firm CEO
-
Chad Fox, Lawyerist/Affinity Consulting Group
-
-
12:15 p.m. | Closing Remarks
-
Ken Hardison, PILMMA
-
Shannon Leskin, NCAJ
-
-
12:30 p.m. | Adjourn
Seminar Materials
A reminder that all NCAJ seminar materials are paperless. Please be on the lookout for an email 72 hours prior to the seminar that will include a link to the materials to download to your machine.
Not an NCAJ member? Join today and enjoy complimentary attendance to Strategy Summit!
North Carolina State Bar, Board of Continuing Legal Education
Credit has been approved with the North Carolina State Bar, Board of Continuing Legal Education for 4.50 General credits, 1.00 General with Technology credit, and 1.00 Professional Well Being credit.
301 W Morgan St, Durham, NC 27701

Platinum Preferred Partners | $20,000 Annual Investment | Strategy Summit Marquee Sponsors
To help as many lawyers as possible create the practice of their dreams. More profits. More Cases and a law firm that gives you freedom to live the life you want and experience greater success on your own terms.
PILMMA provides its members with a multitude of Practical and Proven Tools, Tactics, Strategies, Coaching and Mentoring all designed to help lawyers scale their law firms for greater growth and success.
Website: https://www.pilmma.org/.png)
Diamond Preferred Partner | $50,000 Annual Investment
With over 30 years of litigation and settlement planning experience, Raleigh attorney Tacker LeCarpentier started Settlement Planning Services to provide comprehensive settlement planning services to injury victims, their families and attorneys throughout the State of North Carolina. A North Carolina native, Tacker has been a strong NCAJ supporter, member and sponsor for over 17 years. At no charge to your clients, Tacker and his associates offer life care planning cost analysis, governmental benefits assessments, mediation attendance, as well as appearances at all settlement hearings. Settlement planning solutions include Structured Settlements, Special Needs Trusts, Family Security and Settlement Preservation Trusts, Medicare Set-Aside Accounts, and lien resolution assistance.
Securing Your Clients’ Future Financial Needs.
Website: http://www.settlementplanningllc.com/Diamond Preferred Partner | $50,000 Annual Investment
Personal injuries are painful emotionally and physically. Personal injury settlements should represent healing and order born out of chaos and loss.
When you work with Byrd Settlements, we will:
- Protect your recovery
- Simplify your life
- Secure your future
We provide as much or as little direction as needed to create a lifetime of financial security.
We consider it our responsibility to both clients and their loved ones to reduce or even eliminate financial risk to the extent possible and appropriate and do everything we can to provide a lifetime of financial security.
Website: https://www.byrdsettlements.com/Sapphire Preferred Partner | $40,000 Annual Investment
Cattie & Gonzalez is the nation’s preeminent law firm providing clients legal advice about resolving liens and protecting future healthcare benefits like Medicare and Medicaid. Our team of experienced attorneys, paralegals, nurses and analysts knows how to get great reductions for Medicare conditional payments, Medicaid liens, and other liens. We also provide clients with services such as future medical cost projections, Medicare Set-aside (MSA) Allocations, and the ability to submit MSAs to Medicare for review and approval. Perhaps our most innovative service though is our MSA Legal Opinion, which is used by thousands of clients nationwide to protect a client’s future Medicare benefits and protect the client and firm from Medicare’s potential overreach for MSA proceeds.
We call it the Cattie Promise, and we stand behind the legal conclusions of our MSA Legal Opinions 100%. Cattie & Gonzalez is based in Charlotte, and we look forward to resolving liens and preservation future government benefits on behalf of the victims of Camp Lejeune and its contaminated water.
Learn more about what Cattie & Gonzalez can do for your clients.
Website: https://www.cattielaw.com/
Ruby Preferred Partner | $30,000 Annual Investment
In business since 1977 as the first mutually owned insurance company for lawyers in the country, Lawyers Mutual has been providing continuous financial protection from professional liability to North Carolina lawyers longer than any other insurance company. Legal professional liability insurance is the only type of coverage we offer. As a result of doing one thing, we do that one thing well.
Lawyers Mutual has a reputation for leadership and professionalism, and a commitment to North Carolina lawyers by which other malpractice insurance providers must be measured. Our dedicated professionals are always available to discuss your coverage or claims. We provide a broad program of risk management and law practice management education at no cost to policyholders. We also recognize and value the many contributions of our insureds that meet the legal needs of the public.
Lawyers Mutual takes pride in being your supportive partner while building for a better tomorrow.
Website: https://www.lawyersmutualnc.com/GOLD PREFERRED PARTNERS | $15,000 ANNUAL INVESTMENT
Hona transforms how law firms manage client communication by seamlessly integrating with their CMS. As attorneys work on the case, Hona automatically updates clients via a user-friendly portal, keeping them informed on every phase of their case. With features like explainer videos, FAQs, and mass messaging, Hona reduces redundant client inquiries, saving firms time and boosting efficiency. Firms using Hona can handle up to 25% more cases annually, increase revenue by $120K–$300K, and achieve a 20% rise in 5-star reviews. Hona will elevate client satisfaction while driving growth for modern law firms.
Website: https://www.hona.com/
Silver Preferred Partner | $10,000 Annual Investment
With 50 locations across North Carolina and Virginia, TowneBank financial professionals serve the North Carolina legal community in the Raleigh, Cary, Charlotte, Greensboro, Greenville, and Outer Banks markets. Known for our high-touch banking services, our bankers are available and accessible to businesses and individuals when and where they are needed.
TowneBank has designed an exclusive program for legal professionals that benefits your business, family, and staff—all with your practice in mind. Your dedicated private banker will work with you to create an integrated strategy for expediting payments and optimizing cash positions using tools such as wire transfers, ACH, and payroll, so you can keep your focus on running a successful practice.
Find out more at TowneBank.com/LegalPartners or find a full listing of our local bankers who specialize in financial services for law firms here.
Member FDIC | Equal Housing Lender
Cancellation requests received by October 9, 2025 will be refunded less a $75 service fee.
No refunds will be honored after October 9, 2025.


























.png)

